Privacy Policy

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    BlueTree Advisors Inc. (“BTA”) intends for (“Our Site”) to complement the services that the firm provides. This statement, set forth below, is our privacy statement for our professional services and our affiliated and associated entities. Here we describe the practices we follow to respect the privacy of all visitors to Our Site. At BTA, we have focused on implementing fair information practices that are designed to protect your privacy. We believe that everyone benefits from the free flow of information when that information is gathered and used responsibly. If you have questions or you do not feel that your concerns have been addressed in our privacy statement, contact us.

    Collection, use, disclosure and choice

    Registration is not required for you to use Our Site. If you are merely a visitor, we do not collect any personal information about you, except to the limited extent through the use of cookies, which are described below. However, there may be circumstances in which you choose to register to ongoing updates from BTA. In these cases, BTA may contact registrants to invite them to special events, provide them with information about our services, publications and products, or for other marketing purposes. Information collected at registration is protected using industry-standard encryption technology as it is sent over the Internet. For example, you may choose to register for:

    Email alerts

    BTA offers an email alert service to site visitors, in which we send subscribers email updates when new information is added to Our Site. If you decide to subscribe, we will collect basic contact information about you, such as your name and email address.

    BTA Webcasts

    To view a BTA Webcast (live or archived), registration is required. When you register, you must provide your name, email and mailing addresses, country, industry, company, position and phone number. At the time of registration, you are also asked whether or not you are a client of BTA, and whether or not you would like to be informed of upcoming webcasts via BTA Webcast email alerts. All information is required in order to view any webcast. At the time of registration, you can check a box to automate the log-in process, which allows you to be automatically logged on upon your return to the BTA Webcast section when using the same computer. We use registration information for internal research and analysis purposes to help us understand who is viewing our webcasts, and become better equipped to serve your needs. If you are interested in BTA Webcasts, but you do not wish to provide any personally identifiable information, you can read the executive summaries (“BTA webcast recaps”) posted on Our Site, which require no registration.


    BTA may conduct surveys via Our Site. Survey participants may be asked for personal information (name, contact information, etc.) in addition to opinions or feedback. The type of information collected in surveys will vary.

    Turnaround Leadership registration 

    BTA occasionally requires registration in exchange for our Turnaround Leadership: white papers, articles, studies, reports, survey analyses, booklets, etc. Personal information may be asked for on registration forms and the type of information collected may vary. BTA reserves the right to distribute certain Turnaround Leadership materials only to those who supply the requested information.

    Event registration 

    BTA facilitates event registration via Our Site or, at times, via third party web sites. Personal information may be collected via event registration forms and the type of information collected will vary. BTA may share registrant information with third parties in association with the event. Examples of “third parties” include hotels, sponsors or co-sponsors, promoters, event organizers (including via third party web sites), speakers, panellists, etc. Please check the details provided at individual events to understand fully how your information will be used.

    Sensitive personal data 

    BTA does not intentionally collect any sensitive information via Our Site unless legally required to do so, for example recruitment purposes. Sensitive personal information includes race or ethnic origin, political opinions, religious or other beliefs, trade union membership, physical or mental health, sexual life or criminal records and in some cases social security numbers or financial information. BTA works to protect the confidentiality and security of such information it obtains in the course of business. Access to such information is limited and policies and procedures are in place designed to safeguard the information from loss, misuse and improper disclosure.


    BTA will only disclose personal data to third parties that have agreed in writing to provide an adequate level of privacy protection. As such, we may disclose your personal information for the following reasons: Where the transfer is necessary to fulfil your request and involves a third party organization with which BTA has a relationship (see “Third Party Links” below); or When explicitly requested by you, the site visitor; or As required by a court order or any other legal or regulatory requirement; or The disclosure is reasonably related to the sale or other disposition of all or part of our business. Note: BTA does not collect or compile personal data or information obtained by this site for dissemination or sale to outside parties for consumer marketing purposes or host mailings on behalf of third parties. Data amendments and retention Information collected from visitors to Our Site will only be kept in order to provide the required service. Once the service has been completed all information will be destroyed. Should you require your information to be updated, amended or deleted from our records please contact us outlining your requirements.

    Third-party links

    Please be aware that sometimes contains links to other sites that are not governed by this privacy policy. Visitors to Our Site may be directed to third-party sites for more information, such as about our Turnaround Leadership, government regulations, events, content sponsorships, vendor services, government entities, non-profits, and social networks. BTA makes no representations or warranties regarding how user data is stored or used on third-party servers. We recommend reviewing the privacy policy of each third-party site linked from Our Site to determine their use of your personal data.

    Cookies and Web Beacons

    Our Site may use cookies and Web beacons.

    What is a cookie?

    A “cookie” is technology that allows Our Site to store tokens of information (an ‘identifier’) in your browser used only by Our Site while you are on Our Site. Cookies are not used to determine the personal identity of anyone who is merely visiting Our Site. They serve to help us track traffic patterns to determine a user’s preferred location and browser so that we can improve their experience when they visit Our Site. Cookies have other uses as well. For example, in the Turnaround Leadership Webcast section (“Webcast Section”), they are used to provide entry for subscribers who have chosen the automatic log-on feature during registration. Cookies are also used to prevent online poll participants from voting more than once. If you do not want to receive a cookie from Our Site or the Webcast Section, you have the option of setting your browser to notify you when you receive a cookie, so that you may determine whether to accept it or not. However, please be aware that if you do turn off ‘cookies’ in your browser, you will not be able to fully experience some of the features of Our Site. For example, you will not be able to benefit from automatic log-on and other personalization features of the Webcast Section. What cookies do we use? The cookies used by Our Site perform four functions, as classified below:

    1. Essential/Strictly Necessary Cookies

    Some cookies we use are essential to the functioning of Our Site. For example, remembering your log-in details to certain parts of Our Site.

    2. Performance Cookies

    Some cookies help us with the performance and design of Our Site. This allows us to measure how many times a page has been visited, whether a page has been visited on Our Site through an advertisement or by other means.

    3. Functionality Cookies

    Some cookies help us to remember your settings which you may have selected, or assist with other functionality when you browse and use Our Site. This helps us to remember what you have selected, so on your return visit we remember your preferences.

    4. Targeting and Tracking Cookies

    On certain pages of Our Site, we use cookies to help us understand your interests as you browse the internet, so we can tailor and deliver to you a more personalised service in the future. This assists us in delivering relevant advertising to you during various advertising campaigns we may run from time to time through participating third party sites. These cookies collect information relating to the origin of your visit, where you were exposed to BTA advertising, what advertising feature you saw, whether you arrived directly or indirectly to Our Site, the device you used to visit Our Site and which downloads you performed. This information is collected on an anonymous basis via third party suppliers. In addition, we also utilise cookies on certain pages of Our Site to communicate with third party data suppliers in order to extrapolate your digital behaviour. This help us to understand and target more relevant advertising in the future. The information we receive is all aggregate and anonymous, but will include statistics such as demographics, online behaviour, product interests and lifestyle. Targeting and tracking cookies are provided via trusted third party suppliers. Should you require more information regarding our suppliers and how these cookies operate please contact us.

    What are “Web Beacons”?

    BTA occasionally advertises on third party Web sites. As part of our effort to track the success of our advertising campaigns, we may at times use a visitor information technology such as “web beacons,” or “action tags,” which count visitors who have come to Our Site after being exposed to a BTA banner ad on a third party site. We do not use this technology to access your personal information and; it is only used to compile aggregated statistics about visitors who come to Our Site and to gauge the effectiveness of our ads. By navigating on Our Site you agree that we can place cookies and web beacons on your computer and device. If you prefer not to receive cookies or web beacons then you should stop using Our Site or consult your browsing settings.

    Apps, QR Codes and other related technologies

    When you scan a QR Code, the third party that we engage to provide our QR Codes ( may collect certain information from your mobile device (such as your mobile device identifier and IP address). uses this information only on our behalf for the purpose of providing anonymised statistical reports to us about users of our website and services.

    Social Media Platforms

    You may wish to participate in various blogs, forums, wikis and other social media platforms hosted by BTA (“Social Media Platforms”) which we make available to you. The main aim of these Social Media Platforms is to facilitate and allow you to share content. However, BTA cannot be held responsible if you share personal information on Social Media Platforms that is subsequently used, misused or otherwise appropriated by another user. BTA may also provide links to other social media platforms maintained on separate servers by individuals or organizations over which BTA has no control. BTA makes no representations or warranties regarding the accuracy or any other aspect of the information located on such servers. A link to a third party’s website should not be construed as an endorsement by either BTA or that third party of the other or its products and services. BTA makes no representations or warranties regarding how user data is stored or used on third-party servers. We recommend reviewing the privacy policy of each third-party site linked from Our Site to determine their use of your personal data.


    This privacy statement is not intended for use by children. We understand the importance of protecting children’s information, especially in an online environment, and we do not knowingly collect or maintain information about children.

    Changes to this policy 

    BTA may change this policy statement as needed. If changes to the statement are made, please note that it may take up to 30 business days before new privacy practices are implemented. Check this page periodically if you would like to monitor changes.


    BTA gives you choices regarding the collection and usage of your personally identifiable information. If you have registered for any BTA related updates through, and do not wish to receive future e-mails, please visit our unsubscribe page within the application you registered.